Sinkhole, Anniversary & C7 Attributed to Increase
While the Corvette-swallowing sinkhole became an international news media sensation, attracting the majority of the additional guests for the year, the Museum also celebrated its 20th Anniversary and grand opening of the new NCM Motorsports Park, boasting over 38,000 attendance for the festivities. In addition, the continued interest in the new seventh generation Corvette (with Plant tours re-opening in October, 2013) gave visitors yet another exciting reason to visit the Home of Corvette in 2014.
“The bar has certainly been raised for all of us as we now focus on 2015,” said Wendell Strode, Executive Director of the NCM. “Continuing our commitment to make sure each visitor has an experience that exceeds their expectations will ensure our 2015 will be a success."
The GM Corvette Assembly Plant also reported an increase in visitation for 2014, with a total of 55,785 guests touring the facility. The Plant began tracking visitation numbers in 2006, with 45,845 guests that year. Museum attendance was 150,462 in 2013, making 2014’s numbers a 100,000 or 67% increase.